The keys to your selling success using our unique Staging and Styling Formula...

Our approach to selling homes for sale to get noticed over other properties is a thoughtful and meticulous process. If you feel that your property isn’t getting as many viewings as you would like, then it might be time to have a look at our staging formula, unlocking the potential of your home using our specialist staging services, just for you and your unique home.

Our Process is simple…

Step 1. UNDERSTANDING YOUR DREAM BUYER– The Knowledge

Before marketing your home, it’s essential for you and your agent to understand who will be most interested in your property. Are you targeting young professionals looking to move out of London, or families searching for their forever home with a spacious layout and a large garden? Knowing your ideal buyer can make the preparation process much easier. If you don't have a clear understanding of your target audience, your images, descriptions, and brochures may not attract the best potential buyers.

Step 2. Vision & Clarity

Can potential buyers quickly understand what your home has to offer from your online listing? When it's your own home, it can be challenging to assess this. Many times, I've seen homes that look unimpressive in photos but are stunning in person. If you are preparing your home for sale yourself getting it to look presentable, your images should highlight your home in its best light and entice buyers to schedule a viewing. If you're unsure about your listing, consider asking a friend who isn't familiar with your home to review it online and share their impressions with you. Or even better give us a call, we can give you advice or support you fully in the process. It's always best to have a clear vision, clarity and plan in place

Step 3. THE SECRET STUFF – Styling & Staging

Understanding your target market that you wish to attract will make styling your home easier. It’s essential to remember that prospective buyers are not simply in the market for an empty shell, they are seeking the experiences and lifestyle that your home can provide for them and their loved ones. Many buyers want a turn-key move in, sit down and put the kettle on experience, no hard work, simple move in and begin life. There are plenty of buyers out there who are willing to pay a premium price for that luxury.

Our approach and our secret to getting the right attention for viewings is all about creating positive pockets of inviting atmospheres by showcasing the various aspects of life within your home and how it can be used.

For instance, set the scene of enjoying a glass of wine on the patio, where you can unwind while watching the sunset.  Or a simple quiet moment in the morning sitting at the breakfast table over a warm cup of coffee and croissant, as you take in stunning views, inspiring your day. It's all about setting the scene, drawing in on a buyers senses, imagination and emotionally connecting to the home, helping them to fall in love with it and imagining themselves living there.  

Step 4. Knowing your client & buyers needs

If both the Estate Agent and Stylist work together to understand the interested buyer’s needs, their checklist of desirables, and understand who is most likely to want to buy the prospective home, you have a better chance of marketing it in the correct way. Drawing the right people in, whilst simultaneously aligning the right buyer to a dream home match, saving everyone's time and energy.  Sometimes thinking outside the box is critical to get things moving, for example, if there is an ideal buyer but you know they may might be concerned about the size of the kitchen, the agent should be prepped with all the possible options for buyers to change it. Knowing the buyers inside out is a critical skill and will consistently lead to higher sale prices in a quicker time. Whilst reducing valuable time in the process.

Step 5. A Fresh take on Photography

Are your photographs current? It’s important to ensure that they accurately represent the season and condition of your property. With the influx of new homes on the market, buyers tend to gravitate toward recent listings, often overlooking those that have been available for longer. To enhance your listing and attract more interest, consider updating your photos to reflect a fresh and inviting image that stands out. This way, you can effectively combat being overlooked and present your property in the best light possible. If your house isn't on the market but you're about to enlist an Estate Agent, always look at how other listings are photographed and how professional and appealing they look, so that you can decide if the photography will present your home in the best way. Think magazine perfection.

If you would like to talk to us about your property and find out more details about our staging and we can help you unlock the potential of your home, then we’d love to help, please get in touch with us.

Email us on info@clarkeandclarkepropertystaging.com or call us 01279 927088